Lots of music is being uploaded Spotify which is a popular music streaming platform. For musicians, learning how to promote your music on Spotify will give you a major boost in sharing your music to lots of listeners and growing your fan base.
Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world. This gives musicians an advantage as users can also browse through the music collections by parameters such as artist, album, or genre, and can create, edit, and share playlists.
If you are musician, its a huge opportunity for you to benefit from the popular music streaming platform. As of February 2019, Spotify had over 200 million monthly active users, including 96 million paying subscribers. Promoting your music the right way and reach the right audience on Spotify will increase your chances of becoming more successful with your music career.
If you would like to learn through video tutorials you can check out the Spotify Marketing Mastery course by Stevo Jacobs (CEO & Founder at EDM Sauce & Chroma Records) as he goes into detail on how to get your music heard through Spotify music promotion, and how to apply music marketing strategies that work when promoting your music online.
In this post I will mention some of the ways you as a musician can begin to promote your music on Spotify.
1. Get your Artist Profile verified
In today’s world of music technology every Tom, Dick and Jane can go online and create a Spotify account and declare themselves musicians. This sometimes leads people to dupe Spotify users into believing they are a particular artist when they are not.
Verification or the blue tick is a way to notify followers and potential followers that the account at hand is genuine. That you are the real artist allowing you to establish trust and a legitimate connection with your fans. The verification badge is rare and coveted and Spotify makes it easier for you as an artist to get one. You can get automatically verified, simply by signing up to Spotify for Artists.
Having your account verified with the blue tick will also establish your legitimacy when Spotify picks and suggests your music to its millions of users through playlists and their algorithms. It also gives reason for most Spotify playlist curators to include your music into their playlists.
2. Get your fans to follow you on Spotify
There’s no point wasting time and energy uploading music on Spotify if you don’t have an audience. You will most likely see your profile acquiring less than 500 monthly listeners a month. This will make Spotify playlist curators think twice of adding your music to their playlists.
Even though your goal is about getting discovered, having a huge following on Spotify and garnering huge numbers such as 500,000 listeners a month will make it effortlessly easy for Spotify and playlist curators to suggest your music. Having a huge following on Spotify is a proof of relevance. It shows that your followers love and appreciate your music.
Furthermore, it gives you more credibility as potential fans will want to see your follow count to help them decide whether they should give your music a chance. It’s sad but it’s true! As your audience grows, all of your promotional efforts will become much more easy and effective. And this leads to the next point.
3. Promote your music with Social Media
One of the ways to directly tell your fans about following you and listening to your music on Spotify is by telling them on social media. Spotify is great in giving musicians plenty of ways in sharing their music especially on social media.
Don’t isolate your music on Spotify and hope random people will discover it and start following you. Most of us say we don’t care about the number of followers we have on social networks but deep down you know if you had a huge following promoting your music would be a breeze and you wouldn’t have to struggle like other musicians with 100 followers across all social media platforms.
Post interacting and amazing content regularly on social media to attract a loyal following. Once you get your numbers it will be much easier to share you music and not look overly-promoted or spammy. Building a strong audience on social media is one of the easiest ways to get more traffic to your music on Spotify.
Social media also gives you an opportunity for your music to go viral should your followers love it. Imagine if your fans shared your music over 10,000 times within a day compared to one or two shares in a whole week. It will make your confidence soar in regards to your talent.
3. Be active on Spotify by uploading music consistently
The hardest truth about being a musician in an ever-evolving music industry is that no matter how popular you become, if you stop creating music and uploading music you’ll be forgotten in no time. You’ve got to maintain a regular schedule of how you’re going to release your new music, but you also don’t want to overdo it by posting mediocre content.
Most musicians in the music industry tend to rise and fall with the ebb and flow when they release new music. But this is a hit and miss strategy because your fans will be quick to jump ship if they don’t hear from you in a long time and find another favorite artist who regularly releases new music. This comes to define you as a one-hit wonder.
Spotify will also take notice through their algorithms on how active you are, and how good and engaging your music is by the number of songs that are being added to playlists. Consistency is what’s going to make listeners stick with you for the long haul. This also tells loyal fans that you’re committed and passionate about your music.
4. Collaborate with others musicians
Collaborating with other musicians helps in promoting your music on Spotify. One benefit is that if you create a playlist that has music from the featured artist, he or she can do the same with their music on which you are featured on.
This has a double effect in that your promotional efforts are doubled allowing you to reach an even bigger audience. It makes sense if both of you have almost the same number of followers on Spotify. Its a win-win situation for both of you as you get to be featured in multiple playlists by Spotify playlist curators who love each of your music.
By collaborating with another musician, you have the opportunity to tap into their fan base. Your music gets exposed to new listeners who have a predisposition to like your music based on the positive association that you have with your collaborative artist. Collaborations provide breakthrough opportunities for inspiring each other with your creativity and ideas at the same time whilst also promoting your music.
5. Promote your music with Spotify playlists
Playlists have been a huge driver in the growth of streaming music, and platforms like Spotify are pushing their curated playlists more than ever. Playlists are categorized under certain moods and vibes for various occasions. Securing a coveted placement on one of the top playlists could mean millions of streams and new fans for an artist.
One way of getting a release picked up by a popular playlist is identifying the playlists that best fit your release, and pitching to the curators themselves. Most of these popular playlists drive discovery, chart performance, and sales, and the taste-makers creating them aren’t just teenagers compiling their favorite songs.
Every artist wants a spot on high-traffic playlists like Today’s Top Hits or Rap Caviar. Most listeners don’t realize this, but all those popular playlists that don’t carry the Spotify brand are all controlled by the majors: Filtr is owned by Sony Music, Digster by Universal Music Group and Topsify by Warner Music Group. Playlists are the new radio and to get your music featured on one means you need to get in touch with the curator and pitch to them. Building a relationship is vital as this means the difference between getting a few plays a month or 100,000 streams within a week for one song.
And Spotify’s playlists are amazing because when you follow one, you’ll get a notification every time a track is added to that playlist. That’s what drives the plays. If you are also serious about your music career don’t pay attention to sites that sell you plays. Artificial plays don’t seem to really generate much momentum around a track and are slow and terribly costly and could get your account banned.
7. Promote your music with Spotify Ads
Ad Studio is Spotify’s new, self-service advertising platform that makes it easy for anyone to create and manage Spotify audio ad campaigns directly. It allows you to create audio ad campaigns from scratch, so you can reach your audience in unique, screenless moments on Spotify.
Ad Studio lets you create audio ads of 30 seconds or less, listened to by users of the free Spotify app and you can sign up here. With Ad Studio you can build an audio ad campaign in less than 10 minutes, create a new audio ad from scratch, forecast impression estimates based on your target audience, and track and manage all your campaign reporting.
If you already have a pre-produced voiceover, you can simply upload it directly to Ad Studio. Ad Studio offers insights such as a summary of the ad campaign, a summary of the targeting, number of clicks, the click-through rate (CTR), reach and also frequency.
8. Promote your music with Facebook ads
Facebook Ads let you reach listeners based on their age, gender, location, activity, and even music taste. You can select mobile, desktop or both so your ad gets heard and seen in the right context. Facebook has over 1.74 billion users that access their mobile app on a daily basis, and growing.
Facebook users check their news feed multiple times per day, giving your preferred audience repeated exposure to your ads. If you aren’t already advertising on Facebook, you’d be crazy not to. Especially if you want to promote your music and grow fan base like crazy.
Facebook Ads can have huge impact on your music. It is fast and drives immediate results. You can reach thousands of users in a short period of time. If you are looking for a fast way to promote your music on Spotify, Facebook advertising is the best solution.